{"product_id":"matrix-total-results-color-obsessed-so-silver-shampoo-for-enhanced-color-300ml-10-1oz","title":"Matrix Total Results Color Obsessed So Silver Shampoo, 10.1 oz \/ 300 ml","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eMatrix Total Results Color Obsessed So Silver Shampoo\u003c\/strong\u003e (For Enhanced Color) 300ml\/10.1oz is your go-to solution for maintaining cool, vibrant color in blonde, gray, and silver hair. This formula neutralizes brassiness, enhances cool tones, and delivers radiant shine while helping color stay balanced between washes.\u003c\/p\u003e \u003ch3\u003eWhy this color-safe shampoo stands out\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eBrassiness neutralization with cool-toned brightness:\u003c\/strong\u003e Designed to counter yellow and warm undertones, so your hair shows crisp, true-to-tone color rather than dull warmth. \u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor-conscious cleansing:\u003c\/strong\u003e A gentle cleansing base that helps preserve vibrant, balanced color rather than stripping it away. \u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTargeted for color-treated hair:\u003c\/strong\u003e Specifically formulated to support blonde, gray, and silver shades within the Color Obsessed family, keeping your tone cohesive across the spectrum. \u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSalon-grade toning at home:\u003c\/strong\u003e Use as part of a color-maintenance routine to extend the life of your color and keep highlights looking fresh between salon visits. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhat to expect when you use it\u003c\/h3\u003e\n\u003cp\u003eWith regular use, the So Silver approach delivers a refined, cooler appearance by balancing the undertones in lightened, gray, and silver hair. The product’s violet-toned formulation is a well-established method for counteracting yellowing, helping hair look brighter and more even from strand to strand. This aligns with Matrix’s Color Obsessed So Silver positioning as a precise toning and color-care option. \u003c\/p\u003e \u003ch3\u003eWho should reach for this shampoo\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone aiming to maintain a cool, luminous palette on color-treated hair that’s blonde, gray, or silver. If you want to minimize brassiness while preserving vibrancy and shine, this shampoo integrates seamlessly into a dedicated color-care routine. \u003c\/p\u003e \u003ch3\u003eHow to incorporate into your routine\u003c\/h3\u003e\n\u003cp\u003eWet hair, apply a generous amount of Matrix Total Results Color Obsessed So Silver Shampoo, massage into scalp and through lengths, then rinse thoroughly. For best results, use consistently as part of a Color Obsessed regimen to keep tones balanced and radiant between coloring sessions. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":45875044089940,"sku":"9314249","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9340\/files\/matrix-total-results-color-obsessed-so-silver-shampoo-for-enhanced-color-300ml101oz-7448317.jpg?v=1776770413","url":"https:\/\/www.vipextensions.com\/es\/products\/matrix-total-results-color-obsessed-so-silver-shampoo-for-enhanced-color-300ml-10-1oz","provider":"VIP Extensions","version":"1.0","type":"link"}