{"product_id":"alterna-professional-color-hold-color-additive-5-1-oz","title":"Alterna Professional Color Hold Color Additive Treatment, 5.1 oz – Salon Professional","description":"\u003cp\u003e\u003cstrong\u003eAlterna Professional Color Hold\u003c\/strong\u003e is a salon-professional color additive, not a styling spray. Mix it into any professional permanent or demi-permanent hair color to turn it into an enzyme-based Alterna color service.\u003c\/p\u003e\u003ch3\u003eWhy colorists use it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMore intense, more vibrant color\u003c\/li\u003e\n\u003cli\u003eLonger-lasting color through more washes\u003c\/li\u003e\n\u003cli\u003eBetter gray coverage\u003c\/li\u003e\n\u003cli\u003eEnzymes help color penetrate deeper into the hair shaft and lock in\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlterna reports clinical testing showing over 10x better color intensity and over 10x better gray coverage after 28 days, compared with color alone.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 5.1 fl oz \/ 150 ml\u003c\/li\u003e\n\u003cli\u003eProfessional-only treatment, for use by licensed colorists\u003c\/li\u003e\n\u003cli\u003eGluten free, biodegradable\u003c\/li\u003e\n\u003cli\u003eFollow the mixing directions on the carton\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHard to find and no longer widely distributed. New in box, 100% authentic.\u003c\/p\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":42277697093716,"sku":"823361H","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9340\/files\/alterna-professional-color-hold-size-51-oz-3527754.png?v=1758171723","url":"https:\/\/www.vipextensions.com\/products\/alterna-professional-color-hold-color-additive-5-1-oz","provider":"VIP Extensions","version":"1.0","type":"link"}