{"product_id":"wella-color-touch-demi-permanent-hair-color-2-oz-you-pick-the-color-10-73","title":"Wella Color Touch Demi Permanent Hair Color 2 oz. You Pick The Color 10\/73","description":"\u003cdiv\u003e\n\u003ch1\u003eWella Color Touch Demi Permanent Hair Color 2 oz — 10\/73 (You Pick The Color)\u003c\/h1\u003e\n\u003cp\u003e\u003cb\u003eElevate your color routine with the trusted performance of Wella Color Touch, now available from \u003ci\u003eVIP Extensions\u003c\/i\u003e.\u003c\/b\u003e This 2 oz demi-permanent shade 10\/73 delivers luminous, multi-dimensional results—perfect for adding warmth, depth, and reflective shine without long-term commitment.\u003c\/p\u003e\n\u003cp\u003eFormulated for gentle, beautiful color, Wella Color Touch 10\/73 blends seamlessly for natural-looking transitions, vibrant refreshes, and soft neutralization. It’s ideal for at-home touch-ups or professional use when you want flexible, radiant color with minimal damage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eShade:\u003c\/b\u003e 10\/73 — light blonde with warm, golden-copper reflections for a sunlit, multi-tonal finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSize:\u003c\/b\u003e 2 oz (sufficient for touch-ups, root blending, or accent pieces).\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDemi-permanent formula:\u003c\/b\u003e Gentle, low-ammonia coloring that enhances shine and movement without permanent commitment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eColor performance:\u003c\/b\u003e Smooth tonal blending, superior gloss, and natural-looking depth—perfect for refreshing faded color or creating soft highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBrand assurance:\u003c\/b\u003e Sourced from \u003ci\u003eVIP Extensions\u003c\/i\u003e, bringing professional-grade Wella technology to your styling kit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eWhy you’ll love it:\u003c\/b\u003e The Color Touch system is known for its luminous shine and natural finish—this shade adds warmth and dimension while preserving hair health. Use it to refresh balayage, tone pre-lightened hair, or subtly enhance your natural blonde.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a stylist seeking reliable salon results or a color-savvy shopper updating your look, Wella Color Touch 10\/73 from \u003ci\u003eVIP Extensions\u003c\/i\u003e offers beautifully blended color with a gentle, gloss-enhancing formula.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":42335686426708,"sku":"286891K","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/9340\/files\/wella-color-touch-demi-permanent-hair-color-2-oz-you-pick-the-color-1073-4899034.png?v=1755544525","url":"https:\/\/www.vipextensions.com\/products\/wella-color-touch-demi-permanent-hair-color-2-oz-you-pick-the-color-10-73","provider":"VIP Extensions","version":"1.0","type":"link"}